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20120930
20120930
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CSPAN2 1
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obama 1
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crunching and processing data. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago dozens of people doing voter data and date and fundraising data on line analytics and every state there are jobs that are data jobs, voter file managers targeting directors. the obama campaign while thousands of people around the country hundreds of them are directly interacting with data every day. >> host: do you think one of the parties, the republicans are the democrats, is more adept at using this technique or they'll sort of at the same level? >> guest: i think at the moment the democrats are ahead to some leapfrogging cycle to cycle with different parties and one of the things that he comes clear and as i look back over where innovations took place it is one of the stories in this book that these campaigns are really persistent innovation. we build the company and at last six months or 18 months. you don't really know if it is going to
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